The Brain Tumour Charity

Responsibilities: Strategy, Concept, Art Director & Copywriter



Brain tumours are the biggest killers of people under 40, yet don't get as much funding or attention as other cancer researchers. Lets celebrate the power of the brain and show what can be accomplished when people put their minds to it.


Recreate the nostalgic retro-game Pong, but with a twist. The controls are powered by brain waves using EEG technology. To play, people had to donate a minimum of £1.


Winner of the Oceans Outdoor Awards, the campaign got an international reach with an estimated 18 million impressions. The charity recieved their largest collection in history and the game was played over 400 times.

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BTC, Westfield Point, Jun ’14 2[2]
BTC, The Bridge, Jun ’14 2[2]


Screen Shot 2017-09-13 at 03.57.21
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Selected Works

ParleportenProject type

FOX - Comic ConProject type

Ad ParodiesProject type

MindpongProject type

Heineken 0.0Project type

NatWest, Life MomentsProject type

FordProject type

HyresgästföreningenProject type

NatWest, ISAProject type

ICA - MelliskockarnaProject type

BullensProject type

NatWest, Coach CardProject type

Change4LifeProject type

NATTA, MusicProject type

Pilgrim's ChoiceProject type

CarlingProject type

HMRC, PAYEProject type

No7, serumsProject type

WarburtonsProject type

RibenaProject type

PHEProject type

DIY DOOR TABLEProject type

Boots LivestreamProject type

Boots, Teksta puppyProject type

KronjästProject type

RidderheimsProject type

Pyret & SnäckanProject type