Heineken 0.0
Launch

Responsibilities: Strategy, Concept & Creative Lead

Insight:

The new Heineken 0.0 opens up the opportunities to enjoy a great tasting, cold beer, any time of the day and still go to work or do important things afterwards.

Idea:

We created Sweden's first Before Work clubbing experience with Heineken Early Sessions. The event took place between 07-09 am on a Monday morning, at Stureplan1, Stockholm with SEBJAK behind the mixer table. This Early Sessions is only the first of several to come.

Results:

The livestream alone reached:
1 885 372 million people
30 000 reactions
89 247 minutes watch
200 000 unique watchers

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 Teaser films were released in stages, revealing the date, time and location.

The concept needed to deliver Heineken’s new product promise ‘Open to all’ and so, Heineken made the physical event digital, allowing the world to join in on Sweden’s first BW. Over 1 million curious Facebook fans followed the event, which was livestreamed for 2 hours on Heineken’s channel. 

billboard live
Skärmavbild 2017-07-09 kl. 14.03.31
Skärmavbild 2017-05-24 kl. 13.00.11

PR and influencers.

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Skärmavbild 2017-05-21 kl. 17.54.46
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Skärmavbild 2017-07-10 kl. 15.23.33 1
Skärmavbild 2017-05-23 kl. 14.31.44
Skärmavbild 2017-05-23 kl. 14.32.19
Skärmavbild 2017-07-10 kl. 15.17.24
Skärmavbild 2017-05-16 kl. 13.41.39
Skärmavbild 2017-05-23 kl. 14.35.34

Selected Works

ParleportenProject type

FOX - Comic ConProject type

Ad ParodiesProject type

MindpongProject type

Heineken 0.0Project type

NatWest, Life MomentsProject type

FordProject type

HyresgästföreningenProject type

NatWest, ISAProject type

ICA - MelliskockarnaProject type

BullensProject type

NatWest, Coach CardProject type

Change4LifeProject type

NATTA, MusicProject type

Pilgrim's ChoiceProject type

CarlingProject type

HMRC, PAYEProject type

No7, serumsProject type

WarburtonsProject type

RibenaProject type

PHEProject type

DIY DOOR TABLEProject type

Boots LivestreamProject type

Boots, Teksta puppyProject type

KronjästProject type

RidderheimsProject type

Pyret & SnäckanProject type