Responsibilities: Strategy, Concept & Creative Lead
The new Heineken 0.0 opens up the opportunities to enjoy a great tasting, cold beer, any time of the day and still go to work or do important things afterwards.
We created Sweden's first Before Work clubbing experience with Heineken Early Sessions. The event took place between 07-09 am on a Monday morning, at Stureplan1, Stockholm with SEBJAK behind the mixer table. This Early Sessions is only the first of several to come.
The livestream alone reached:
1 885 372 million people
30 000 reactions
89 247 minutes watch
200 000 unique watchers
Teaser films were released in stages, revealing the date, time and location.
The concept needed to deliver Heineken’s new product promise ‘Open to all’ and so, Heineken made the physical event digital, allowing the world to join in on Sweden’s first BW. Over 1 million curious Facebook fans followed the event, which was livestreamed for 2 hours on Heineken’s channel.
PR and influencers.
FOX - Comic ConProject type
Self promo - Lennartsson & TomlinProject type
Transport for London, This is GuiltProject type
NatWest, It pays to be youProject type
Ad ParodiesProject type
Heineken 0.0Project type
NatWest, Life MomentsProject type
NatWest, ISAProject type
Transport for London, Road Modernisation PlanProject type
ICA - MelliskockarnaProject type
Halloween at M&C SaatchiProject type
Transport for London, QuietwaysProject type
No7, story behind the portraitProject type
Sainsburys Fridge Friend AppProject type
NatWest, Coach CardProject type
NATTA, MusicProject type
Royal Bank of ScotlandProject type
Pilgrim's ChoiceProject type
HMRC, PAYEProject type
No7, serumsProject type
HEMYCA, London Fashion WeekProject type
DIY DOOR TABLEProject type
Boots LivestreamProject type
Boots, Teksta puppyProject type
Sleeping Creative Director, MemeProject type
Nadia Nair, Music VideoProject type
Pyret & SnäckanProject type