Responsibilities: Strategy, Concept & Creative Lead
The new Heineken 0.0 opens up the opportunities to enjoy a great tasting, cold beer, any time of the day and still go to work or do important things afterwards.
We created Sweden's first Before Work clubbing experience with Heineken Early Sessions. The event took place between 07-09 am on a Monday morning, at Stureplan1, Stockholm with SEBJAK behind the mixer table. This Early Sessions is only the first of several to come.
The livestream alone reached:
1 885 372 million people
30 000 reactions
89 247 minutes watch
200 000 unique watchers
Teaser films were released in stages, revealing the date, time and location.
The concept needed to deliver Heineken’s new product promise ‘Open to all’ and so, Heineken made the physical event digital, allowing the world to join in on Sweden’s first BW. Over 1 million curious Facebook fans followed the event, which was livestreamed for 2 hours on Heineken’s channel.
PR and influencers.