HEMYCA S/S16
London Fashion Week

Responsibilities: Concept, Creative Director, Director & Editor

Insight:

HEMYCA make bespoke and tailormade outfits,
for women of all sizes. 

Idea:

Celebrate the HEMYCA's S/S16 collection by
rebelling against the one-sized mannequin.

Results:

Over 300 people attended the fashion show,
the collection got international coverage online
and was almost sold out.

The Catwalk.

Personal invites for the event.

LFW+COMES+TO+GOLDEN+SQUARE+BLACK+AND+WHITE
invite+boxes
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