HEMYCA S/S16
London Fashion Week

Responsibilities: Concept, Creative Director, Director & Editor

Insight:

HEMYCA make bespoke and tailormade outfits,
for women of all sizes. 

Idea:

Celebrate the HEMYCA's S/S16 collection by
rebelling against the one-sized mannequin.

Results:

Over 300 people attended the fashion show,
the collection got international coverage online
and was almost sold out.

The Catwalk: Chainsaw projection.

Personal invites for the event.

LFW+COMES+TO+GOLDEN+SQUARE+BLACK+AND+WHITE
invite+boxes
THE+QUEUE1jpg
Close-Up-Hand_2500
helen-myra-portrait1_1500
Screen-Shot-2016-02-02-at-22.42.40_1062
Screen-Shot-2015-11-07-at-13.53.05_923_923
Screen-Shot-2015-09-21-at-15.01.22_750
Screen-Shot-2015-12-10-at-15.25.11_1077

Selected Works

ParleportenProject type

FOX - Comic ConProject type

Ad ParodiesProject type

MindpongProject type

Heineken 0.0Project type

NatWest, Life MomentsProject type

FordProject type

HyresgästföreningenProject type

NatWest, ISAProject type

BullensProject type

NatWest, Coach CardProject type

Change4LifeProject type

NATTA, MusicProject type

Pilgrim's ChoiceProject type

CarlingProject type

HMRC, PAYEProject type

No7, serumsProject type

WarburtonsProject type

RibenaProject type

PHEProject type

DIY DOOR TABLEProject type

Boots LivestreamProject type

Boots, Teksta puppyProject type

KronjästProject type

RidderheimsProject type

Pyret & SnäckanProject type