FOX, Comic Con 2018

Responsibilities: Idea & Creative Director

Brief:

Get fans at Comic Con to engage with the FOX stand, as well as tease them about the new series 'The Passage'.

Idea:

The show is about a deadly virus where infected patients are kept in cells. Escape Room felt like a great way to give fans hints about the content of the show, at the same time as it was an interactive experience.

Result:

The game was fully booked the whole weekend, with many excited players.  The with a success rate for breaking out was roughly 50%, with a record time of just over 8 minutes.